Consumer Behaviour


The Say-Do Gap

People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.

Fewer consumers say they have changed their behaviour due to climate concern than did before the pandemic

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
Consumers Survey

As Delta spreads, global consumer confidence is frozen in place

Few countries experience meaningful change in sentiment.
Consumption Survey

Global consumer sentiment growth has nearly halted

Consumer confidence is down in the world’s two largest economies

Russia Trend Vision 2021

Consumers in a changing world – our yearly trends analysis from Russia.
Consumption Survey

Global consumer confidence almost back to pre-pandemic level

Investment Index at its highest since October 2019
Vaccine Survey

Post-COVID vaccination behaviours and return to activities

Confidence about returning to activities varies across nine countries surveyed says a new Ipsos study conducted in partnership with the World Economic Forum.
Covid-19 Webinar

KEYS - In Search of Empathy [Webinar recording]

Getting closer to real lives in a turbulent world.
Holidays Survey

A majority (57%) of Europeans expect to travel this summer

France and Italy lead with 67% expecting to take their usual summer holiday