Consumer Behaviour

Who we are and how we act: dress, speak, buy things, or vote are all shaped and informed by our cultural context.

During the 4th edition of ESOMAR Flagship series “Future-Proofing and Foresight”, leaders from Pernod Ricard and Ipsos will present a new holistic brand understanding ecosystem called PRIME.

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

People want to live in a more sustainable way, but a range of barriers prevents them from doing so. Behavioural science offers actionable strategies to close the say-do gap.

In-home behaviours top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.

Few countries experience meaningful change in sentiment.

Consumer confidence is down in the world’s two largest economies

Consumers in a changing world – our yearly trends analysis from Russia.

Investment Index at its highest since October 2019