Consumers


Global consumer confidence on the upswing as new year begins

All metrics show significant continued improvement.
Social Listening Publication

Social media users’ 2023 resolutions: health and finances first

New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
Advertising Publication

Strategic guidance & learnings for advertising at scale in times of inflation

Access valuable insights to communicate efficiently in times of inflation
Advertising Publication

Communicate around price and value in times of inflation

Learn how consumers perceive the value of your products and services and identify the best creative ideas.
Ethnography Publication

How can i observe my customers/consumers in real life?

Discover how they navigate inflationary pressures with ethnography.
Behavioural Science Publication

Create greater value perspections by applying BSCI principles

Understand the underlying mechanisms that shape consumers' behaviours to drive change.
Inflation Publication

How do I keep my teams connected to our customers and consumers?

The Empathy program helps you develop an intimate understanding of the choices they are making and the pain points associated with those choices.
Communities Publication

How can i get a deeper understanding of the impact inflation is having in people’s lives?

Communities allow a better understanding of the implications of inflation for brands and sectors.
Customer Experience Publication

What are customers’ expectations and needs of brands, as the cost-of-living increases?

Learn how to design and deliver the customer experience that will meet these changing expectations.