Consumers


Consumer confidence shows stability in March global sentiment tracker

Current and Investment sub-indices decline slightly while the Expectations and Jobs indicators show little movement.
Innovation Survey

Ipsos launches a new Quick Service Restaurant (QSR) suite of solutions to power clients’ innovation success

Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.
Generation Z Publication

Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values

A deep dive into digital behavioral data reveals Gen Z differences around the globe.
Consumers Webinar

[Webinar] KEYS - Why context really matters - Cultures | Countries | Communities

Join us on 23rd March for a new KEYS webinar.

[Webinar] Global Trends: A new world disorder

Join us for a series of webinars and events to discover local views on our latest Ipsos Global Trends survey.

Rising consumer confidence in new, larger, February 2023 global sentiment tracker

Global Consumer Confidence Index enhancements include broader coverage and more immediacy.
Mobility Survey

Mobility: one in three European car owner could consider not having a personal car in the future

Europ Assistance (“EA”) today announced the international findings of their first edition of the Auto & Mobility Barometer. The survey was conducted by Ipsos, a global market research firm, among 6,000 people across six countries in Europe: Belgium, France, Germany, Italy, Portugal, Spain. It tracks Europeans mobility habits. The survey was taken between November 29th and December 9th, 2022
Consumers Webinar

[Webinar] KEYS - Great expectations

Join us on 23rd February for a new KEYS webinar.
Innovation Publication

Speed dating with innovations: What’s your innovation’s pick-up line?

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.