Consumers

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.

Mapping behaviour, changing behaviour

A key aspect for developing brand understanding is to identify where the cultural tensions might lie.

The cultural landscape is always shifting, adapting and transforming, sometimes imperceptibly.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

In 30-country survey, two-thirds say they now pay more for transportation, food and drink, and utilities than they did six months ago.

Getting an accurate and complete answer to the question of who you compete with is critical.