Consumers

Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.

What new values and meanings does the notion of home carry for Russian consumers?

The pandemic has made Russian people take a fresh look at country life. The article covers changing Russian preferences for country life and ways companies should choose to develop.

This is the time of the omnichannel shopper, and online and offline channels are increasingly merging into a single seamless phygital environment, so new technologies play an important role. What are the main features of a new shopper and ways to develop commerce?

Unleash your innovation front end with AI-Enabled Consumer Intelligence (AICI).

The article covers stimulation of interest in food supplements, study of the target audience, place of food supplements in the consumer's life and future of this product category.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Fascinating insights in the latest in-depth analysis of Russian society, markets and people by our local Ipsos team.

Join Ipsos’ Christie Moorman, Jennifer Torgersen, and Sarah Dewald for an enlightening discussion about how to leverage online communities as a powerful tool for meaningful interaction and collaboration with your Gen Z consumers.