Consumption

Brands face a major hurdle in the form of accurate trend analysis. Trends have the power to sell out products in minutes or shift consumer preferences over the years.

In the third edition of Flair Russia, Ipsos experts share their vision of what the future may hold for us over the coming years and what signals of the future we can recognise today.

2020 marks the 15th anniversary since Sephora has entered China. Sephora is now the largest prestige beauty retailer with a comprehensive super omni-channel in China.

Huge numbers of cases and deaths, alongside conflicting messaging, have defined the country’s pandemic experience.

Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.

Reassessing the eight motivators of purchase in the context of COVID-19.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.

Ipsos predicts that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.