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Customer Experience Ipsos Voices

Why AI Efficiency Alone Isn’t Enough for Great Customer Experience

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

16.09.26

Mystery Shopping Publication

Demystifying Mystery Shopping

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research

21.01.25

Ipsos Update Publication

Ipsos Update – January 2025

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

01.01.25

Customer Experience Publication

The Employee Customer Ripple Effect

Doing the right thing by employees is doing the right thing by customers

28.11.24

Customer Experience Publication

Lead Saves: Convert ‘lost’ leads into revenue

Drive up sales conversion by understanding and converting customers you thought were ‘lost’.

25.11.24

Flair Publication

A new work model: the role of employees and purpose in organisations

The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.

13.11.24

Customer Satisfaction Publication

Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark

How mature is your organisation’s Customer Experience? Want to know how your organisation measures up?
And what you need to do to get where you need to be?

17.09.24