Customer Experience

Elevate Your CX Strategy with Data-Driven Insights

Join us for an exclusive Ipsos LinkedIn Live event unveiling the findings of our new CX Global Insights 2025.

Design experiences with the customer at heart

Why organisations use Mystery Shopping, and its role within Customer Experience Measurement research

Almanac, Predictions, Democracy … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Doing the right thing by employees is doing the right thing by customers

Drive up sales conversion by understanding and converting customers you thought were ‘lost’.

The modern workplace has shifted, with employees prioritising flexibility, wellbeing, and a sense of belonging. We highlight why aligning employee experience (EX) with customer experience (CX) is crucial for success, as emotionally engaged employees contribute to better business outcomes.

Designing empathetic and meaningful experiences.