At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Artificial Intelligence is often mooted as the ‘future’ for our industry. Many lead us to believe that we are headed for an AI utopia; that ‘optimised’ ad experiences fuelled by big data insights gleaned solely by machines, tailored to individuals, and served to them programatically with impeccable timing in the right time and right context, is almost within reach. However, when we take a step back to consider this, how close are we really; and is it even what we want at all?
On November 8, join us for a complimentary webinar during which we’ll share ways in which consumer led research, combined with innovative techniques and creative thinking, can help to pave the way.
Barely a week goes by, it seems, without a provocative and usually fear-inducing media headline about Artificial Intelligence and its potential to reshape the world as we know it.
October 17 - In an effort to acquire and retain customers, thus growing their business, brands like yours are investing heavily in product innovation, and even more for marketing and advertising.
