Marketing

Designing customer experiences that drive business success

Our paper Two years on: Lessons from Covid times, looks at what we learned during the pandemic, including increasing in inequality, rising concern of mental health, and a further decline in the birth rate.

Join us on 17th November for a new KEYS webinar

Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.

Navigating the new world with tech-enabled product innovations.

This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.

A new framework for understanding consumers’ propensity to switch

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.