Marketing

Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?

Reassessing the eight motivators of purchase in the context of COVID-19.

On June 3, join Ipsos’ Steve Reeves to hear more about Eating for Health: Mapping Trends Through a Consumer-Driven Lens.

Optimising media now and entering into the recovery period.

On March 17, join Ipsos at the Festival of New MR!

Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?

On demand webinar sharing concrete examples of deep dive qualitative case studies illustrating how lotteries across North America are successfully leveraging digital approaches to innovate in the sector.

It’s the season of the Golden Globes, the Grammys, the Academy Awards, and more. With actors and musicians filling up the newsfeeds of billions worldwide, the awards season is a ripe opportunity for companies to invest in a strong influencer marketing strategy. Although influencer marketing campaigns have been shifting toward micro-influencers, the reach and impact of major celebrities cannot be ignored. Furthermore, many luxury brands continue to work exclusively with global figures. Today, we’re using social listening and audience analysis to look at the influencer marketing potential of two major female artists: Ariana Grande and Lizzo.

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.