Marketing

Join Ipsos CX experts to review the results of the Ipsos 2022 CX Global Voices Survey.

Share your CX views and get priority access to the 2022 global CX trends report.

Navigating the new world with tech-enabled product innovations.

This playbook is for innovation leaders in the CPG industry, looking to launch inflation-resilient new products. Following a disciplined approach laid out in this paper can help one through uncertain times.

A new framework for understanding consumers’ propensity to switch

Opinion polling, the year ahead in Brazil, gender inequality in Japan, and the future of ageing are all featured topics in this month’s round-up of research and thinking from Ipsos teams around the world.

Only 28% of marketers reported an increased reliance on their agencies in 2020, down from 50% the year before in Canada.

Since the publication of Daniel Kahneman’s Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking (aka Dual Process Theory) and its applications to marketing in particular. But what if we have it wrong? Are we using the latest and best science appropriately?

Reassessing the eight motivators of purchase in the context of COVID-19.