Media


Gaming Event

[WEBINAR] The Future of Persuasion: L&G Media Case Studies

June 26 - Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.
Advertising Publication

How sequencing ads drive impact

Findings of Ipsos/Google advertising sequencing research experiment
Media Publication

Why we can’t live without digital media

It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
Innovation Publication

Ipsos PEEL: The Changing Face of The Asian Consumer (Event Highlights)

PEEL is about going beneath the surface – to the techniques Ipsos is pursuing and the concepts we are exploring to discover fresh knowledge and insights that can inform better decisions and drive business growth.
Affluent Survey Publication

Two in one: Russian affluents as active consumers and inspired trendsetters

Personality and experiences are more valuable than things. Demonstrative luxury is not accepted anymore. Brands are expected to behave socially responsible.
Media Survey

‘Game of Thrones’ viewers pick Cersei Lannister most likely to die in Season 8 premiere

[Spoilers abound in this post. Which shouldn’t matter. You’ve had plenty of time to catch up, but just in case, you’ve been warned.]
Tech Tracker Publication

79% of Voice Activated Speaker Owners Have an Amazon Echo

Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
Employee Engagement Publication

Authoritative voices

Are a company’s employees its most important spokespeople?
Media Publication

[Webinar] Maximizing your medtech launch plan

View our on-demand webinar presenting five simple maneuvers for maximizing your medtech launch plan