Media

Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills.

This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.

Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.

Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.

Social media has been a pervasive part of the media and communications landscape for the better part of a generation.