Media

Ipsos @ Cannes 2026
Brands Event

Ipsos @ Cannes 2026

In partnership with RTL AdAlliance, Ipsos is hosting a full week of must-see panels, workshops, and private gatherings that bring together senior marketers, creators, clients, and industry leaders for candid conversation and big ideas.
why distinctive brand assets are a driving force of creative effectiveness | Ipsos | media
Media Publication

The power of you: why distinctive brand assets are a driving force of creative effectiveness

In a rapidly changing media landscape, this is a call to action to help your creative leverage the power of you.
Are European Affluents listening to podcasts? | Affluent Survey | Ipsos
Affluent Survey Survey

Affluent Highlights: Are European Affluents listening to podcasts?

It is no secret that media consumption is changing fast. While mass media continue to dominate, some alternative formats are rapidly growing in popularity.
The Evolution of Entertainment in India | OTT | Social Intelligence Data | Ipsos
Social Intelligence Publication

The Evolution of Entertainment in India

Using social intelligence data, this new briefing paper from Ipsos in India explores how the arrival of OTT media services are impacting entertainment consumption habits.
Ipsos to replace Comscore as UKOM audience measurement supplier
Audience Measurement Survey

Ipsos named as UKOM research supplier from 2021

Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021.
over-the-top service | Streaming content | media | Ipsos | MENA
Audience Measurement Publication

OTT and content streaming in MENA

Premium content delivered via OTT platforms remains disruptive in MENA, as the OTT subscription video market continues to grow impressively.
Ipsos MMA to deploy a global Unified Marketing Measurement program
Consumers Survey

Swarovski’s consumer goods business partners with Ipsos MMA to deploy a global Unified Marketing Measurement program

Partnership will enable optimisation of traditional media, digital and social media, and personalised marketing to drive omni-channel sales and profit.
Affluents & Social Media: Usage, Trust and Influence | Ipsos
Affluent Event

[Webinar video] US Affluents & Social Media: usage, trust and influence

Social media has been a pervasive part of the media and communications landscape for the better part of a generation.
Ipsos Update - July 2019
Ipsos Update Publication

Ipsos Update - July 2019

July’s edition of Ipsos Update presents our latest research and white papers on topics including refugees and human rights, online security and trust in the media, Out of Home advertising and subscription services.
Trust in Media | Ipsos
Media Survey

Consumers report trusting media less, personal relationships more

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
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