The new Audience Measurement System will combine large-scale first-party viewing data from TVNZ and Sky with independent audience research, creating a trusted foundation for Total TV.
8 in 10 GB adults own a smartphone. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
October 24 - Ipsos is delighted to be speaking at an exclusive presentation hosted by thinktv and featuring New York Times bestselling author, Ken Auletta, who will share insights from his latest book, Frenemies: The Epic Disruption of the Ad Business (and everything else).
A major new Ipsos study of over 19,000 people in 27 countries, and part of our long-running series on misperceptions of key social realities – The Perils of Perception – highlights how we think fake news, filter bubbles and post-truth are things that affect other people, much more than ourselves. But the majority also say they regularly see fake news, and nearly half say they’ve believed a fake story before finding out it’s fake.
Ipsos Media Atlas Hong Kong is the reference source for consumption, lifestyles and media usage across all of society in this vibrant city. Ipsos Media Atlas provide a cost efficient, future-proof and accurate media currency to the industry.
2 in 3 adults in Britain use social media. Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
People who fear numbers are said to suffer from numerophobia or arithmophobia. There are even those who fear specific numbers like number 7 (heptaphobics) or number 13 (triskaidekaphobics). Audience measurement is a discipline swimming in numbers and, with the emergence of Big Data to supplement or even replace more traditional survey approaches in many cases, now throws out even more numbers.
The Hong Kong market is getting completely saturated with tech hardware, and consumers do not seem in a rush to buy a lot more, according to the latest Media Atlas Survey by Ipsos.
Ownership of voice-activated speakers is now at 8% amongst GB adults. Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
