Media

In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

November 14 - ThinkTV’s mission is simple: to help advertisers and agencies get the best out of the amazing medium that is television.

On October 25, join Ipsos for an opportunity to hear results from our CanadaNext study, and then put into context how this evolution of the broader public agenda is dramatically changing both the marketing landscape and research approaches aimed at driving meaningful insight.

“Fake news”, according to Wikipedia, is “written and published with the intent to mislead in order to gain financially or politically, often with sensationalist, exaggerated or patently false headlines that grab attention.”

Online video growth has been hugely dramatic in the last few years, rising from US$ 16b in 2015 to an estimated US$ 24b in 2017. Because of this strong growth, it has been a hot topic of discussion amongst brand marketers in Taiwan, even though there seems to be a lack of deep understanding of how to truly optimise this growing touchpoint.

Join us on June 16 for Launch Affluent Survey Europe 2017 in Paris.

Join us on June 15 for Launch Affluent Survey Europe 2017 in London, and on June 16 in Paris.

Ipsos Connect is proud to be a sponsor of Variety’s Tune In: The TV Summit 2017. With audiences so divided across content channels, the TV Summit will explore how to best engage today’s viewers to support the future growth of the TV industry.

Ipsos Connect expands digital offer with a new solution that allows brands to optimize creative, maximize brand impact and minimize media spend.