Millennials

Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.

Generation X have become the middle sibling of the generations, but they are opportunities for brands in this forgotten group.

Understanding MENA's youth in a connected world.

As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.

Luxury as a sanctuary, allowing us to reconnect with what is essential: quality, beauty and sustainability.

Europ Assistance releases its 19th annual Barometer on Summer Holidays, focusing on Europeans and Americans holidays plans. In 2019, summer holiday plans are consolidating in almost all countries with an increasing budget in Europe but decreasing in the United States and in Brazil. Millennials and senior holidaymakers behave quite differently when it comes to holidays (anticipation, choice, activities…). There is a growing trend towards more “natural” holidays in Europe, with an increasing share of holidaymakers attracted to the mountains and the countryside.

Ipsos research conducted on behalf of IPF, run across seven markets, looks at financial wellbeing in young adults.

Chinese consumers account for about one-third of the world’s total spending on luxury, but this is expected to increase to 44% by 2025.

A Glimpse into MENA's Most Disruptive Generation