Product Innovation


Product Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Product Innovation Publication

How Lead Users Can Help You Ride the Innovation Wave

Synthesio CMO Allen Bonde discusses how to identify lead users as sources commercial innovation opportunities.
Product Testing Publication

Towards more agile and efficient product testing

Opportunities and limitations for small sample sizes

Future of Fintech: What to expect in 2020 [Webinar recording]

View our on demand webinar to hear what you can expect in the Fintech space in 2020, post Covid-19.
Brands Webinar

[WEBINAR] Stop Scraping, Start Digging 2020

How to seduce the intuitive mind of consumers with your brands and innovations.
Product Innovation Publication

Hacking Hacks: How users are leading innovation

This thought piece explores 'hacks' and how consumers can help develop new product innovations.

[EVENT] O’CannaBiz Conference 2020

Fall 2020 - The more you know, the better you can plan for growth – that’s the topic Ipsos’ Michael Rodenburgh and Nielsen’s Cynthia Pachovski will discuss during their presentation at this year’s cannabis industry conference.
Product Innovation Publication

Unpacking product subscription models

This white paper unpacks the barriers to adoption and identifies the drivers that could propel product subscriptions forward and unlock consumer demand.