Retail

Inflation, environmental sustainability, the future of mobility… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos around the world.

Got30 is a vodcast answering some of the questions we get asked by clients about Customer Experience and Channel Performance.

What are the imperatives for survival and success of the physical store in a shifting commerce environment?

This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.

Seven steps to building a successful mystery shopping programme and increasing return on investment.

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

Join us on 17th November for a new KEYS webinar

Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.

Integrating retail into consumers’ everyday lives