Retail

Our monthly round-up of research and analysis from Ipsos teams around the world covers a range of topics from gender equality and parenting to retail trends and how advertising becomes famous.

Riding the ups and downs of today’s omnichannel shopper landscape.

A comprehensive view of the British retail sector over the year 2020

This webinar is the third in our new Ipsos series, dedicated to helping our clients better understand the dynamics of today as they prepare for tomorrow.

With online sales increasing and many consumers still nervous about shopping in-store, it is imperative that retailers maximise every sales opportunity that arises among the customers who are willing to visit their stores.

As we approach the ‘new normal’ we have been working hard to develop solutions to maximize social distancing awareness. Naturally this applies to all locations; retailers, offices, warehouses, public places and transport hubs to name just a few. For many years we have been installing our Occupancy solution however, given the current situation, we have developed this further. The Social Distancing Live Occupancy Solution was designed for essential retailers in mind but now, as we approach life 2 meters apart, this solution is being implemented in office buildings as well as retailers.

Covid-19 has had a dramatic impact on where, when and how we are able to interact with our world. For hospitals, pharmacies and ‘essential’ retailers in particular, the new social distancing guidelines have made store traffic an even more crucial data metric.

US retailers and public spaces which fall under the ‘essential’ bracket can now use technology to help manage the volume of people in a space and enforce social distancing, thanks to a new tech update by Ipsos.

As cases of the coronavirus (COVID-19) continue to spread across the UK and around the world, Ipsos Retail Performance is focused on ensuring the safety of its people, clients and suppliers, whilst maintaining business continuity during this challenging time.