Trends & Prospective


Ipsos Update Publication

Ipsos Update - February 2018

February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
Consumption Event

[EVENT] Luxury Glam Night "New Luxury Culture and Talents"

Skema Business School & its Dual Master’s Degree program 'Global Luxury and Management' are holding a prestigious event in Paris on Februay 13 on the theme of "New Luxury Culture and Talents".

[EVENT] Empowering the Empowered Consumer in Malaysia

January 24 - Today’s empowered consumers have more choices, greater knowledge and higher demands. They take charge of every aspect of their lives and seek innovations that fuel their desire for control.
Reputation Publication

The Reputation Council report 2017

With the pace of change quickening, we ask Council members about the challenges they face in their day to day activities; when it’s right to pursue corporate activism, and the risks and rewards of doing so; the importance of the ‘employer brand’; and whether Millennials truly a different audience from a communications perspective?
Society Publication

The Curse of Cosy

The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

Marketing Launches MENA’s First Consumer FinTech Survey

The growth of financial services firms is exponential and continues to thrive. Investments in FinTech have seen a 50% increase in the last two years, and the region will be home to over 250 FinTech startups by 2020.
Driverless cars Publication

The Future of Mobility - On the Road to Driverless Cars

At a time when technology has the potential to change the way we travel, this new white paper reveals global consumer attitudes towards the prospect of fully automated cars.
Management Event

[EVENT] Revolution@Work: from Fear to Expectation

On November 21st & 22nd, at Paris, join us to discover the results of our international study "Revolution@Work: from fear to expectation#
Consumers Event

[EVENT] Empowering The Empowered Consumer

November 2 - #IpsosSpeaks - Empowering The Empowered Consumer