Usage & Attitude

The third paper in our “Future of Insights” series explores how organisations are evolving to harness the power of data and technology for better insights.

Most people across 25 countries now agree it is more important that businesses fight climate change than pay the right amount of tax. Seven in ten globally now say they tend to buy brands that reflect their personal values and that business leaders have a responsibility to speak out on social issues. Around the world, agreement on the urgency of dealing with climate change continues to rise but many other social attitudes hold steady, despite COVID-19.

Getting closer to real lives in a turbulent world.

Adapting to new realities?

This latest webinar is part of an ongoing programme to help our clients better understand the dynamics of the current situation as they plan for the future.

An in-depth analysis of social media usage habits worldwide.

This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research

This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.

According to the first ever global survey conducted by the World Tourism Organization (UNWTO) and Ipsos, 47% of respondents think ‘they live in cities with a high number of tourists’. Over 50% considers tourism has a positive impact in generating wealth and promoting cultural exchanges, and 49% feel there should be measures to improve tourism management. Only 12% of respondents favour limitations to the number of visitors.