Usage & Attitude

Seven in Ten Americans Consider that the Civil Rights Movement Made Things Better for the Country.

Time is useful as a complementary measure to assess the value of various media opportunities to advertisers.

The adoption of artificial intelligence (AI) and automation becomes a major focus for business.

Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.

Lessons from the Bottom of the Pyramid Study - Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.

The mobility is constantly changing and vehicles become less polluting. Electric vehicles have been known for a decade but they attract more and more consumers, due to a major concern regarding environment and the rise of gasoline price.

Worldwide, more than two in ten respondents, who are aware of the FIFA World Cup 2018, believe that Germany will take home the Cup. Brazil, Spain and Argentina are also among the favourites. Overall, people have predominantly positive opinions about the games being held in Russia.

The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?

Conversational commerce, chat, bots and all that. Technology is changing how we think, work and, not least, shop.