Insights Hub

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  Polling Survey

  Republicans’ rating of Trump on the cost of living declines

  Findings of a new Reuters/Ipsos poll conducted September 17-20

  09.21.26
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  Polling Survey

  Professions Americans do and don’t trust

  Below are five charts on which professions earn the most trust from Americans, which professions earn the least, and how Americans feel about the ordinary American

  09.18.26
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  Society Survey

  Retail and Shopping: Essential data and insights

  From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

  09.18.26
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  Society Survey

  Food and beverage: Essential data and insights

  From our love of protein and caffeine to the growing concern about additives and unsafe chemicals, the food and beverage space is evolving rapidly. Here’s what you need to know.

  09.18.26
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  Society Survey

  The Future of AI and Technical Skill-Building

  Learning platforms and educational providers are key to workforce readiness in an AI-driven economy

  09.17.26

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Politics Survey

  Latest U.S. opinion polls

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  09.16.26
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  Politics Survey

  Latest U.S. opinion polls [2024/2025]

  What are the data and trends shaping America today? Explore our latest opinion polls to learn more.

  09.16.26
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  Society Survey

  Artificial Intelligence: Key insights, data and tables

  Here’s what business leaders and policymakers need to know about public opinion on AI, from chatbots and shopping recommendations to data centers

  09.16.26
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  Consumer Behavior Survey

  The original 'Star Wars' films are the best, say American fans

  The original "Star Wars" movies are the most popular among Americans, but younger adults also like the more recent films, according to the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Water and energy usage are what worry us most about data centers

  Two in three Americans are concerned about data center construction, according to new polling from the Ipsos Consumer Tracker

  09.16.26
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  Consumer Behavior Survey

  Americans are concerned about nearly every aspect of electronic privacy

  A majority of Americans are very or somewhat concerned about every kind of privacy we asked about, according to new polling from the Ipsos Consumer Tracker

  09.16.26