See also : How Britain Voted in 1992, How Britain Voted in 2001, How Britain Voted in 2005, How Britain Voted in 2010, How Britain Voted 1974-2010 (overview), Voting by housing tenure 1983-2005, Voting Intention by religion 1992-2005, Voting by newspaper readership 1992-2010, MORI's polls during the 1997 general election
How Britain Voted in 1997
- MORI's 1997 General Election voting aggregate is compiled from interviews (conducted face-to-face and in-home) with 13,544 British adults during the election campaign (21 March-29 April 1997).
- Data were weighted to match the profile of the population and the final result of the election at regional level.
- The figures exclude those who said they would not vote (7%), were undecided (9%) or refused to name a party (3%).
- * Turnout estimates are based only on MORI's final election poll (n=2,304), and are not available for all categories
Voting | Change since 1992 | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Con | Lab | LD | Oth | Con lead over Lab |
Con | Lab | LD | Con-Lab swing |
Esti- mated turnout* |
|
% | % | % | % | ± % | ± % | ± % | ± % | ± % | % | |
Total | 31 | 44 | 17 | 7 | -13 | -12 | +9 | -1 | 10.5 | 71 |
Gender | ||||||||||
Men | 31 | 45 | 17 | 7 | -14 | -10 | +8 | -1 | 9.0 | 72 |
Women | 32 | 44 | 18 | 6 | -12 | -12 | +10 | 0 | 11.0 | 70 |
Age | ||||||||||
18-24 | 27 | 49 | 16 | 8 | -22 | -8 | +11 | -3 | 9.5 | 51 |
25-34 | 28 | 49 | 16 | 7 | -21 | -12 | +12 | -2 | 12.0 | 64 |
35-44 | 28 | 48 | 17 | 7 | -20 | -12 | +12 | -3 | 12.0 | 73 |
45-54 | 31 | 41 | 20 | 8 | -10 | -16 | +10 | +2 | 13.0 | 79 |
55-64 | 36 | 39 | 17 | 8 | -3 | -8 | +4 | -2 | 6.0 | 80 |
65+ | 36 | 41 | 17 | 6 | -5 | -12 | +7 | 0 | 9.5 | 79 |
Social class | ||||||||||
AB | 41 | 31 | 22 | 6 | +10 | -15 | +12 | 0 | 13.5 | 79 |
C1 | 37 | 37 | 18 | 8 | 0 | -15 | +12 | -2 | 13.5 | 75 |
C2 | 27 | 50 | 16 | 7 | -23 | -12 | +10 | -1 | 11.0 | 69 |
DE | 21 | 59 | 13 | 7 | -38 | -10 | +10 | -3 | 10.0 | 66 |
Region | ||||||||||
Scotland | 18 | 45 | 13 | 24 | -27 | -8 | +7 | 0 | 7.5 | n/a |
Northern | 22 | 61 | 13 | 4 | -39 | -11 | +11 | 0 | 11.0 | n/a |
Yorks & Humbs | 28 | 52 | 16 | 4 | -24 | -10 | +8 | -1 | 9.0 | n/a |
North-West | 27 | 54 | 14 | 5 | -26 | -11 | +9 | -2 | 10.0 | n/a |
Wales | 20 | 55 | 12 | 13 | -35 | -9 | +5 | 0 | 7.0 | n/a |
West Midlands | 34 | 48 | 14 | 4 | -14 | -11 | +9 | -1 | 10.0 | n/a |
East Midlands | 35 | 48 | 13 | 4 | -13 | -12 | +10 | -2 | 11.0 | n/a |
East Anglia | 39 | 38 | 18 | 5 | +1 | -12 | +10 | -2 | 11.0 | n/a |
South West | 37 | 26 | 31 | 6 | +11 | -11 | +7 | 0 | 9.0 | n/a |
South East | 41 | 32 | 21 | 6 | +9 | -13 | +11 | -2 | 12.0 | n/a |
Greater London | 31 | 49 | 15 | 5 | -18 | -14 | +12 | -1 | 13.0 | n/a |
Telephone owner | ||||||||||
Yes | 32 | 43 | 18 | 7 | -11 | -12 | +10 | -1 | 11.0 | 72 |
No | 16 | 65 | 11 | 8 | -49 | -17 | +18 | -4 | 17.5 | 61 |
Work status | ||||||||||
Full time | 31 | 44 | 18 | 7 | -13 | -13 | +11 | 0 | 12.0 | 70 |
Part time | 32 | 45 | 16 | 7 | -13 | -12 | +12 | -4 | 12.0 | 73 |
Not working | 31 | 44 | 17 | 8 | -13 | -13 | +9 | -1 | 11.0 | 73 |
Unemployed | 15 | 64 | 12 | 9 | -49 | -10 | +13 | -5 | 11.5 | 62 |
Male Full-Time | 31 | 44 | 17 | 8 | -13 | -13 | +10 | -1 | 11.5 | 71 |
Female Full-Time | 31 | 44 | 19 | 6 | -13 | -14 | +11 | +1 | 12.5 | 69 |
Self-employed | 40 | 32 | 19 | 9 | +8 | n/a | n/a | n/a | n/a | 68 |
Private sector | 33 | 46 | 15 | 6 | -13 | n/a | n/a | n/a | n/a | 67 |
Public sector | 23 | 52 | 19 | 6 | -29 | n/a | n/a | n/a | n/a | 79 |
Housing tenure | ||||||||||
Owner | 41 | 32 | 20 | 7 | +9 | -12 | +5 | +1 | 8.5 | 77 |
Mortgage | 33 | 43 | 18 | 6 | -10 | -13 | +12 | -1 | 12.5 | 71 |
Council/HA tenant | 15 | 64 | 12 | 9 | -49 | -9 | +9 | -3 | 9.0 | 69 |
Private rent | 26 | 48 | 20 | 6 | -22 | -7 | +8 | -1 | 7.5 | 58 |
ABC1 own/mortgage | 41 | 32 | 20 | 7 | +9 | -15 | +11 | -1 | 13.0 | n/a |
C2DE own/mortgage | 29 | 49 | 16 | 6 | -20 | -12 | +10 | -1 | 11.0 | n/a |
Ethnicity | ||||||||||
White | 32 | 43 | 18 | 7 | -11 | n/a | n/a | n/a | n/a | n/a |
All non-white | 18 | 70 | 9 | 3 | -52 | n/a | n/a | n/a | n/a | n/a |
Asian | 22 | 66 | 9 | 3 | -44 | n/a | n/a | n/a | n/a | n/a |
Black | 12 | 82 | 5 | 1 | -70 | n/a | n/a | n/a | n/a | n/a |
Trade union | ||||||||||
Member | 18 | 57 | 18 | 7 | -39 | -13 | +11 | -1 | 12.0 | 78 |
Non-member | 34 | 42 | 17 | 7 | -8 | -12 | +9 | -1 | 10.5 | 70 |
Men/women by age/class | ||||||||||
Men 18-24 | 30 | 45 | 16 | 9 | -15 | -10 | +11 | -2 | 10.5 | n/a |
Men 25-34 | 28 | 47 | 17 | 8 | -19 | -12 | +10 | -1 | 11.0 | n/a |
Men 35-54 | 28 | 47 | 17 | 8 | -19 | -13 | +11 | -2 | 12.0 | n/a |
Men 55+ | 35 | 40 | 17 | 8 | -5 | -8 | +3 | 0 | 5.5 | n/a |
Men AB | 40 | 32 | 22 | 6 | +8 | -15 | +12 | 0 | 13.5 | n/a |
Men C1 | 36 | 37 | 19 | 8 | -1 | -15 | +12 | -1 | 13.5 | n/a |
Men C2 | 26 | 51 | 14 | 9 | -25 | -11 | +9 | -2 | 10.0 | n/a |
Men DE | 19 | 60 | 12 | 7 | -41 | -8 | +8 | -4 | 8.0 | n/a |
Women 18-24 | 24 | 53 | 15 | 8 | -29 | -6 | +10 | -4 | 8.0 | n/a |
Women 25-34 | 28 | 50 | 15 | 7 | -22 | -12 | +13 | -3 | 12.5 | n/a |
Women 35-54 | 32 | 42 | 20 | 6 | -10 | -14 | +10 | +1 | 12.0 | n/a |
Women 55+ | 37 | 40 | 17 | 6 | -3 | -12 | +9 | -1 | 10.5 | n/a |
Women AB | 43 | 30 | 22 | 5 | +13 | -15 | +11 | +1 | 13.0 | n/a |
Women C1 | 38 | 37 | 18 | 7 | +1 | -15 | +12 | -2 | 13.5 | n/a |
Women C2 | 29 | 47 | 18 | 6 | -18 | -11 | +9 | -1 | 10.0 | n/a |
Women DE | 21 | 59 | 14 | 6 | -38 | -12 | +13 | -2 | 12.5 | n/a |
Newspaper readership | ||||||||||
The Express | 49 | 29 | 16 | 6 | +20 | -19 | +14 | +1 | 16.5 | n/a |
Daily Mail | 49 | 29 | 14 | 8 | +20 | -16 | +15 | -4 | 15.5 | n/a |
The Mirror | 14 | 72 | 11 | 3 | -58 | -6 | +9 | -3 | 7.5 | n/a |
Daily Record | 12 | 57 | 10 | 21 | -45 | -2 | +2 | +3 | 2.0 | n/a |
Daily Telegraph | 57 | 20 | 17 | 6 | +37 | -15 | +9 | +1 | 12.0 | n/a |
Financial Times | 48 | 29 | 19 | 4 | +19 | -17 | +12 | +3 | 14.5 | n/a |
The Guardian | 8 | 67 | 22 | 3 | -59 | -7 | +12 | -3 | 9.5 | n/a |
The Independent | 16 | 47 | 30 | 7 | -31 | -9 | +10 | -5 | 9.5 | n/a |
Daily Star | 17 | 66 | 12 | 5 | -49 | -15 | +13 | 0 | 14.0 | n/a |
The Sun | 30 | 52 | 12 | 6 | -22 | -15 | +16 | -3 | 15.5 | n/a |
The Times | 42 | 28 | 25 | 5 | +14 | -22 | +13 | +6 | 17.5 | n/a |
No daily paper | 29 | 43 | 21 | 7 | -14 | -12 | +9 | -1 | 10.5 | n/a |
Evening Standard | 36 | 45 | 12 | 7 | -9 | n/a | n/a | n/a | n/a | n/a |
Sunday readership | ||||||||||
News of the World | 28 | 55 | 11 | 6 | -27 | -12 | +14 | -5 | 13.0 | n/a |
Express on Sunday | 53 | 27 | 14 | 6 | +26 | -13 | +12 | -3 | 12.5 | n/a |
Sunday Mail | 14 | 53 | 11 | 22 | -39 | -4 | +4 | +1 | 4.0 | n/a |
Sunday Mirror | 18 | 67 | 12 | 3 | -49 | -5 | +8 | -5 | 6.5 | n/a |
Sunday Post | 23 | 45 | 13 | 19 | -22 | -9 | +6 | 0 | 7.5 | n/a |
Sunday Telegraph | 56 | 19 | 17 | 8 | +37 | -15 | +8 | +1 | 11.5 | n/a |
Mail on Sunday | 49 | 28 | 15 | 8 | +21 | -11 | +9 | -5 | 10.0 | n/a |
The Observer | 11 | 63 | 22 | 4 | -52 | -8 | +13 | -5 | 10.5 | n/a |
The People | 21 | 62 | 11 | 6 | -41 | -9 | +11 | -5 | 10.0 | n/a |
Sunday Times | 43 | 30 | 21 | 6 | +13 | -14 | +12 | -1 | 13.0 | n/a |
Indep't on Sunday | 14 | 48 | 32 | 6 | -34 | -11 | +9 | 0 | 10.0 | n/a |
No Sunday paper | 30 | 42 | 21 | 7 | -12 | -11 | +10 | -3 | 10.5 | n/a |