Brands

social media
Brands Ipsos Voices

Best Activation Campaigns –Markenaktivierung angehen

Die Best Activation Campaigns sind weit mehr als aufmerksamkeitsstarke Marketingmaßnahmen. Sie sind strategische Hebel, um Markenstärke systematisch aufzubauen, Relevanz zu sichern und Kaufimpulse gezielt zu erhöhen. In einem Marktumfeld, das von hoher Dynamik, wachsender Austauschbarkeit und steigender Informationsdichte geprägt ist, benötigen Unternehmen strukturierte und datenbasierte Ansätze für die eigene Markenaktivierung. Genau hier setzen wir bei Ipsos mit Expertise, einem Brand Activation Tracking und KI-gestützten Maßnahmen an. Wir machen Markenaktivierung messbar, steuerbar und nachhaltig wirksam.
individual behaviour and culture during coronavirus pandemic | Ipsos
Coronavirus Veröffentlichung

The role of culture in a global crisis

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
The Forces of Customer Experience | Ipsos
Customer Experience Veröffentlichung

The Forces of Customer Experience

The science of strong relationships in challenging times.
Gillette Case - Social Media
Social Media Veröffentlichung

Should Brands try to Change the World?

It is the job of advertising to elicit a reaction from consumers. It is the job of advertisers to
plot the course on how to do this. Recently Gillette, a P&G brand, has chosen to use its
significant reach to address an issue that has been increasingly top of mind for many over
the last decade. With the release of a short film titled ‘We Believe: The Best Men Can Be,’
the brand took a firm stance on the need for an evolution from ‘boys will be boys’ to a
more positive definition of masculinity. One thing is clear—this choice has certainly elicited
a reaction!
Software Conference and Training Event
Brands Ereignis

SKIM/Sawtooth Software Conference and Training Event - An Adaptation of RFC in 2-Attribute Exercises

In designs with just two attributes – typically first attribute precisely describing products plus price – share of preference simulations fail, if the objective is to explore effects of adding variants to / dropping variants from a brand portfolio. We present an easy to implement extension of the RFC approach, which in contrast to standard RFC can handle the case of having a single attribute for concepts.
Ipsos Update - October 2018
Millennials Veröffentlichung

Ipsos Update - October 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.
Ipsos Update
Generation Z Veröffentlichung

Ipsos Update - August 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. August’s edition features new papers on cultural bias, electric vehicles and Gen Z, as well as global reports on healthcare and human rights.
Branded Content
Brands Veröffentlichung

Branded Content

Content is the touchpoint du jour for more and more marketers – around 85 % of marketing professionals in the UK now use content marketing with around two thirds planning to increase spending this year.
There is however, still some confusion surrounding the nebulous definition of content and where it fits in to a media mix.
Most influential brands
Brands Veröffentlichung

Markeneinfluss ist keine Altersfrage

Geschlecht und Alter alleine können den Einfluss, den Marken auf uns ausüben, nicht erklären. Die Bedürfnisse der Menschen haben hier eine weitaus größere Bedeutung.
Most influential brands
Brands Veröffentlichung

Markeneinfluss ist immer branchenabhängig

Ob Marken eher als Vorreiter oder Vertrauter gesehen werden oder eher als verantwortungsvoller, einbeziehender oder omnipräsenter Player, hängt auch von der jeweiligen Branche ab.
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