This month we start with Generation Z, the focus of much attention and often wild speculation. This latest thought piece from Ipsos Thinks pulls together new research and analysis to provide a better understanding of the lives and choices of Gen Z, including their differences and similarities to previous generations.
Next up, Understanding Cultural Bias examines what needs to be addressed in response to the risk of cultural bias when designing and analysing international research projects, and how doing so can ultimately improve an organisation's Return on Customer Experience Investment (ROCXI).
Staying on the theme of customer experience, this new paper on automotive mystery shopping explores what an automotive mystery shopping programme should focus on, as well as demonstrating how well-designed mystery shopping programmes can enhance value, improve quality and increase return on investment for some of the most successful automotive organisations in the world.
The automotive industry is also the topic of our latest Ipsos Views paper, The Future of Mobility – Electrification. In this paper, we analyse the results of interviews with car owners across nine different markets to learn more about consumers’ thoughts on electric and hybrid vehicles – one of today’s key mobility trends.
Meanwhile, just four in ten people believe everyone in their country enjoys the same basic human rights, according to the latest 28-country Global Advisor poll, casting doubt over how universal human rights actually are.
In another global poll, this time exploring public attitudes on healthcare, we discover that less than half of citizens rate the quality of the healthcare in their country as “good”. This comprehensive study covers personal health, technology, information and future expectations.
Turning the spotlight to Russia, this latest TrendVision report sheds light on the country's current social and economic situation, examining key demographic data and consumer behaviour to forecast possible future trends.
Finally, now more than ever, customers have a powerful influence on their relationship with brands. In this thought piece on customer centricity, we set out six simple and decisive principles for brands to follow in order to be successful and secure their future growth.
Führungsmüde? Deutschlands Führungskräfte (ver-)zweifeln an ihrer Rolle
Ein Drittel der Führungskräfte in Deutschland fühlen sich belastet und verunsichert. Ihre Selbstzweifel hängen mit schlechten Führungsbedingungen zusammen. Damit verschenken Unternehmen viel Potenzial, denn wirksame Führung wird mehr denn je gebraucht.
Ipsos Update - July 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. July’s edition features new papers on ethnography, audience measurement and food waste, as well as new global reports on the inclusiveness of nationalities and artificial intelligence.
Berliner Pub Talk: Connecting Latin America and Germany – Trade, Digitalization, Climate Protection, Immigration
The Mercosur Treaty will intensify the trade connections between Latin America and Germany. But what about the countries who are not Mercosur members? How can the trade between Germany and Latin America been improved?
Berliner Pub Talk zum Thema "Obdachlosigkeit – helfen und Konflikte schlichten, nur wie?"
Obdachlosen besser helfen, dafür gibt es breite Zustimmung in der Gesellschaft. Wenn aber viele obdachlose Menschen an einzelnen Orten in der Stadt sehr stark sichtbar sind, kommt es zu Konflikten. Die Situation am Bahnhof Pankow oder im Tiergarten wurden berlinweit diskutiert.