With COVID accelerating changes in customer expectations and needs – it’s important to think about how the industry needs to respond. Along with sharing with you data and cases from across Ipsos, we will be joined by an insights lead from Google who will add further colour to our Ipsos data with Google insights and a digital-first perspective.
In particular, we will focus on the key learnings and action points around which we believe the industry needs to focus in order to win in 2021 and beyond – focused around consumers’ changing digital needs, journeys and behaviours. Thinking cross-sector and looking at wider trends, we will show where the automotive sector needs to adapt.
We also want to draw your attention to further automotive web-sessions: The current session is the third out of a series of web-meetings Ipsos Global Automotive team is offering for our automotive clients particularly in Europe. In a bi-weekly rhythm, we are inviting you to the following sessions, please already put these in your diaries:
- “Mobility behaviours and automotive purchase intentions in troubled times”
Tue, October 6, 2020, 11:00 AM – 12:00 PM CEST
- “The future of mobility - electrification, connectivity, and automated driving”
Tue, October 13, 2020, 11:00 AM – 12:00 PM CEST
- “Accelerating in digital – the new customer journey”
Tue, October 27, 2020, 11:00 AM – 12:00 PM CEST
- “Looking beyond automotive – emotional branding in other sectors”
Tue, November 10, 2020, 11:00 AM – 12:00 PM CEST
We are very happy to welcome you to all four sessions or just to selected according to your interest. If you have any questions, please contact us.
Web Session: Looking beyond automotive – emotional branding in other sectors
Without doubt, the COVID-19 crisis has shown that consumers’ purchase behaviour is changing. In these uncertain times, customers and consumers are more than ever looking for reliable and trustworthy brands. In our web session, we will explore how we can learn from other industries to support the automotive sector in building and maintaining strong brands in times of crisis.