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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Be Distinctive Britain

Be Distinctive Britain

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  • Market Research Publication

    Redefining Gender - the Changing Role of Women at work, home and as consumers

    This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
  • Market Research Publication

    Forging a New Frontier - Trends in Financial Services

    This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.
  • Market Research Publication

    Driving to the Future: Trends in the Automotive Industry

    This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
  • Market Research Publication

    Drinking to the Future - Trends in the Spirits Industry

    This piece of work looks at:
    - The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
    - Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
    - Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales.
  • Market Research Publication

    Connected Health - Trends in the Mobile Health Industry

    This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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