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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Consumers Publication

    Is technology just a `boy thing'?

    This Thought Piece explores some of the headlines from the latest wave of the Ipsos MediaCT Technology tracker, which ran in July 2010, focusing on the reality of reaching universal online access and the influence of women in driving connected technology in and outside the home.
  • Consumers Publication

    Increasing accuracy in National Media Consumption surveys

    As the quest to provide increasingly robust research at lower margins becomes more challenging, pressure increases on researchers to make the most cost-effective use of the data collected, which means collecting more data at lower cost. This Bite Sized White Paper discusses the challenges researchers face to deal with these types of projects.
  • Consumers Publication

    World Cup 2010

    Televisions around the globe were tuned to the games, with audiences and ratings in many countries surpassing those achieved during the 2006 World Cup games - but did advertising bring marketers their desired results?
  • Public opinion Publication

    Policing anti-social behaviour

    Her Majesty's Inspectorate of Constabulary (HMIC) commissioned Ipsos to explore public attitudes towards anti-social behaviour and police response.
  • Public opinion Publication

    Police Accountability and Governance Structures

    The Association of Police Authorities (APA) commissioned the Ipsos Crime & Justice research team to carry out a series of discussion workshops to establish public attitudes to changes to police governance, and in particular the proposed role of elected Police Commissioners, as outlined in the Home Office 'Policing in the 21st Century' consultation paper.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Public opinion Publication

    Exploring the Boundaries

    This report sets out the findings from a public dialogue and nationally representative survey on attitudes to research involving Animals Containing Human Material (ACHM), which was conducted in May-August 2010 by a consortium led by Ipsos.
  • Public opinion Publication

    Experiment Earth?

    A public dialogue conducted for the Natural Environment Research Council (NERC) on geoengineering - technologies that involve the deliberate and large scale manipulation of the Earth's climate system to reduce the extent and impact of climate change.
  • Market Research Publication

    Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products

    Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
  • Achieving Transformational Leadership

    According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.
  • Public opinion Publication

    Youth Aspirations in London

    London Councils commissioned Ipsos to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11.
  • Consumers Publication

    The Rise and Rise of Digital Music

    This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?