Insights Hub

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• Consumers Publication

  Bite Sized Thought Piece: Weighting Online Surveys

  What is wrong with online samples? Ipsos MediaCT investigate.

  17.07.10
• Market Research Publication

  Engaging CPG Consumers in the Digital Space

  How consumers obtain information from websites,but express themselves on Facebook.

  17.07.10
• Public opinion Publication

  Citizen Engagement: Testing policy ideas for public service reform

  This qualitative study carried out on behalf of the 2020 Public Services Trust at the RSA helps to shed light on what politicians should take into account in their conversations with voters about reforms to public services.

  03.07.10
• Public opinion Publication

  One world, many places

  This report from the Ipsos Social Research Institute sets out some factors that influence citizens' quality of life and what local and municipal governments can do to improve it.

  01.07.10
• Consumers Publication

  Ipsos MediaCT: An iPad Revolution?

  As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.

  28.06.10

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  A research study among 11-16 year olds on behalf of the Sutton Trust

  This report covers the result of research with young people, conducted by the Ipsos Social Research Institute on behalf of the Sutton Trust.

  21.06.10
• Public opinion Publication

  Young people and volunteering

  Read our report which presents findings from the 2010 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of vinspired.

  09.06.10
• Consumers Publication

  Top 10 Advertising Lessons Learned

  An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.

  04.06.10
• Market Research Publication

  Ipsos Marketing - Global Consumer Views

  Ipsos Marketing study: At least 80% of global consumers indicated that store brands are the same as or better than national brands on many dimensions.

  28.05.10
• Consumers Publication

  Engaging Audiences

  Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.

  14.05.10
• Consumers Publication

  The Touchdowns and Fumbles of the 2010 Super Bowl Ads

  Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?

  12.05.10