Insights Hub

All content

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  Sports Publication

  Active Lives Children and Young People Survey 2017/18

  Sport England has published findings from the first year of the Active Lives Children and Young People Survey. The online survey was completed in schools in England during the 2017/8 academic year.

  06.12.18
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  Perils of Perception Survey

  The Perils of Perception 2018

  37-country study highlights global public’s misperceptions about crime and violence, sex, climate change, the economy and other key issues.

  06.12.18
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  Qualitative Survey

  The facts may have changed on Brexit - but people’s minds have not

  Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.

  05.12.18
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  Audience Measurement Publication

  In The Frame: Tracking and Profiling Audiences to OOH Advertising

  For many marketers, OOH advertising has a strong appeal: it is pure advertising; it features no other content to distract viewers and makes no demands on them; it doesn’t want you to click a banner or give it your email address. So, it is important that we measure exposure to OOH advertising accurately and efficiently.

  04.12.18
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  Consumer Behaviour Publication

  The Behavioural Science of CPG: Disrupting the customer experience

  One of the most important developments facing brands today is how digital technology is fundamentally changing customer behaviour and decision-making. This paper introduces five 'Mind Economy' trends to suggest how consumer packaged goods (CPG) brands can achieve growth in this reality.

  03.12.18

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Reputation Survey

  What New Year's Resolutions should the tech sector make to repair its reputation?

  Our research among Parliamentarians, business journalists, and other key stakeholders provides insight into the priorities of decision-makers for the tech sector in 2019.

  03.12.18
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  Issues Index Survey

  Concern about Brexit continues to climb and worry about crime rises to a seven-year high

  The Ipsos Issues Index for November 2018 shows sixty-two per cent of Britons see the EU and Brexit as one of the biggest issues for Britain, while concern about crime has risen by ten points since last month.

  30.11.18
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  Healthcare Publication

  Future data-driven technologies and the implications for use of patient data

  Public dialogue on behalf of the Academy of Medical Sciences sought the views of the public, patients, and healthcare professionals on the future use of data-driven technologies in healthcare and the implications for use of patient data.

  29.11.18
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  Transport Survey

  Majority of Britons believe not enough is being done to meet infrastructure needs

  Findings from the latest Global Infrastructure Index survey conducted by Ipsos in partnership with the Global Infrastructure Investor Association (GIIA).

  29.11.18
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  Reputation Survey

  What the Nike campaign tells us about the risks & rewards of taking a stand

  Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?

  28.11.18
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  Evaluations Publication

  Pension Wise service evaluation: research with 2017/18 customers

  This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise, a Government service offering guidance on people’s defined contribution pension options. The report looks at the experiences and outcomes of customers who used the Pension Wise service in 2017/18.

  27.11.18