Insights Hub

All content

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  Consumer Behaviour Survey

  Smile, you're on camera

  We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.

  16.01.17
• Public Health Survey

  GP Experiences and Opinion Monitoring

  Ipsos was commissioned by the Royal College of General Practitioners to conduct a survey with GPs into their current experience of working in general practice.

  12.01.17
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  Advertising Publication

  Confessions of the Admen

  Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'

  10.01.17
• Public opinion Publication

  Political Communication in Britain

  This book by authors including Ipsos polling experts, offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts.

  09.01.17
• Survey

  Britons' predictions for 2017: Brexit, economic concerns, and a Royal engagement?

  A clear majority (79%) of Britons think that the government will begin the process for leaving the European Union in 2017, with the same proportion thinking it likely that another European country will decide to hold a vote on leaving the European Union.

  01.01.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Animal Welfare Survey

  Attitudes to Hunting 2016

  A new national poll commissioned by the animal welfare charity the League Against Cruel Sports finds that majority of the British public are in favour of keeping a number of activities banned in the Hunting Act illegal.

  26.12.16
• Politics Survey

  Britons predict a good year ahead in 2017 for Theresa May, Sadiq Khan and themselves

  As an eventful year draws to a close Ipsos's latest Political Monitor reveals who Britons think will enjoy good fortune in 2017. Half (51%) believe 2017 will be a good year for Prime Minister Theresa May (35% think a bad year) including three in four (74%) Conservative supporters.

  20.12.16
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  Politics Survey

  New survey shows Brexit vote slightly dents UK's reputation among EU nations

  Ipsos surveyed nearly 40,000 18-34 year olds across the G20 nations on behalf of the British Council, to measure perceptions of the UK pre- and post-Brexit.

  20.12.16
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  Tech Tracker Publication

  80% of 16-34 year olds use a smartphone in their purchase journey

  Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.

  19.12.16
• Survey

  Ipsos research for the Challenge Network

  In 2015 Ipsos conducted fieldwork for The Challenge Network, which examined public experiences of social integration with people of different ages, occupations and social grades.

  19.12.16
• Market Research Publication

  Ipsos Research Highlights - December 2016

  Ipsos's Research Highlights for December 2016 includes the most trusted professions in Britain and most countries think their population is much more Muslim than it actually is.

  19.12.16