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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Digital Publication

    Point of View: Facing the Music of Big Data

    In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
  • Consumers Publication

    Neuroscience: Uncovering hidden truths

    Often, we aren't aware of the real motivations behind our actions. Ipsos ASI shows how Neuroscience can help you understand the non-conscious, emotional response which drives our reactions to brands and advertising.
  • Politics Survey

    Mustn't grumble: the British are happy, despite being gloomy

    The British public is largely happy despite being gloomy about their country's circumstances and prospects, according to our Global Trends Survey.
  • Police Federation Independent Review

    The RSA today published its final report concluding its Independent Review of the Police Federation in England & Wales. The report outlines the support for fundamental reform of the Police Federation, based on survey work conducted by Ipsos of more than 12,000 members.
  • Politics Survey

    Attitudes to a Hung Parliament

    The British public's view of an election outcome giving no party an overall majority, measured at and before general elections since 1979, as well as after the 2010 election
  • Politics Survey

    Coalition Preferences in Event of a Hung Parliament

    Who the British public preferred the third party to put into government if there was no overall majority at various general elections since 1979