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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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  • Politics Survey

    Think BR: Communicating Britishness through advertising

    Particularly this year, home-grown brands are emphasising their Britishness, writes Keith Glasspoole of Ipsos ASI in Brand Republic.
  • Politics Survey

    Benchmarking residents' perceptions of local government

    Ipsos's latest work for the Local Government Association, looking at the best ways to benchmark residents' perceptions of local government.
  • Politics Survey

    The outlook for Outlook

    Tara Beard-Knowland of Ipsos ASI talks in Campaign about Microsoft's intention to change the brand name of Hotmail to Outlook and why this is an interesting one from a communication about a re-brand perspective.
  • Consumers Publication

    InteracTVity

    The rise of social media has made watching television a social activity for many people. MediaCT investigates how this interactivity has influenced viewing behaviour as well as how it has been used to engage with viewers by the media.
  • Politics Survey

    Older, Wiser, Consumer

    More attention needs to be paid to the older consumer starting now, as it's not all cups of tea in front of the fire wearing zip up slippers, argues Jon Weeks, Director in Ipsos Marketing.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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