Insights Hub

All content

• Customer Satsisfaction Publication

  The Imperatives for Customer Loyalty 2012

  For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.

  16.10.12
• Consumers Publication

  Breakfast Radio: The most important media of the day?

  Using the new product Censydiam MediaCT investigates how inner needs in the morning influence our choice in breakfast radio.

  16.10.12
• Consumers Publication

  Ad Transferability Lessons Learned

  In this paper we look at the risks and complexities of ad transferability, seeking to improve an advertiser's chances of making creative successfully transfer across borders.

  16.10.12
• Politics Survey

  Standing out from the cr'wow'd

  New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.

  15.10.12
• Politics Survey

  The complexities of the impact of `Bedroom Tax'

  Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities

  12.10.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Reputation Publication

  Consumer Experiences Of Time of Use Tariffs

  Read our latest research for Consumer Focus looking at the kinds of people who use Time of Use tariffs.

  12.10.12
• Politics Survey

  GP revalidation and public trust

  Revalidation publicity might undermine trust in GPs, Kings Fund and Ipsos warn in their latest article for GP magazine

  11.10.12
• Investors Survey

  Radio at Breakfast

  In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.

  11.10.12
• Investors Survey

  Congratulations to our MRS Awards Finalists

  Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.

  10.10.12
• Politics Survey

  Call a spade a spade

  People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.

  08.10.12
• Social Media Survey

  Is Facebook badly wounded by the "fake likes" revelations?

  Eoghan O'Neill of Ipsos Digital considers Facebook's recent problems with fake likes. What are the implications for social listening and digital advertising?

  05.10.12