Insights Hub

All content

• Reputation Publication

  Reputation Council Insight & Ideas October 2011

  This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, as well as looking from an internal perspective at the purpose and authenticity of company values.

  12.11.11
• Consumers Survey

  The Buzz of the 2011 Radio Festival

  Radio expert Andy Haylett on the successful 2011 Radio Academy Radio Festival.

  10.11.11
• Politics Survey

  Steve Jobs fact #65

  Louise Brice of Ipsos ASI writes in Media Week on Steve Jobs as a brand guardian at Apple and how a single minded vision, delivered across platforms, is the key to successful advertising.

  10.11.11
• Public opinion Publication

  High Earners' Attitudes to Pay

  This qualitative study investigated the views of some in the top 1% of UK earners, through an online focus group and five in-depth interviews which took place in June 2011.

  09.11.11
• Investors Survey

  Ipsos MediaCT Moves Mobile into the Mainstream

  Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.

  08.11.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  The perils of being a repertoire brand

  Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks in Brand Republic.

  07.11.11
• Politics Survey

  Home Truths

  Research Director, Ben Marshall, looks at the issue of housing and the possible political implications.

  07.11.11
• Food & Diet Survey

  Wellbeing not waistlines the priority for parents' food choices

  Parents are more interested in long term benefits of healthy food choices rather than obesity levels.

  06.11.11
• Investors Survey

  Ipsos and LGA launch initial consultation on benchmarking resident satisfaction

  The Local Government Association has launched Local Government Inform, a new service to provide easy access for local authority staff and councillors to key data about their council and its area.

  04.11.11
• Politics Survey

  Which techniques are best for measuring emotional response?

  Keith Glasspoole comments on the benefits of biometrics in Marketing magazine.

  02.11.11
• Public opinion Publication

  The Effectiveness of Enforcement on Behaviour Change

  Research we have carried out for Keep Britain Tidy explores the effectiveness of using enforcement as a way of preventing environmental crime.

  01.11.11