Insights Hub

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• Politics Survey

  Pulling on his heartstrings

  Tara Beard-Knowland of Ipsos ASI reminds us in Campaign that emotion is for everyone and that telling a great story can make your brand a hero.

  09.03.12
• Investors Survey

  Ipsos forms partnership with world-renowned art college for data visualisation

  Ipsos are proud to announce today a new partnership with The Design Laboratory that aims to transform the visual representation of data for clients.

  09.03.12
• Investors Survey

  Are you being served? Benchmarking residents' perceptions of local government

  Today, the Local Government Association and London Councils formally launch their consultation on how local councils can best benchmark on key perception-based measures, based on a review conducted by Ipsos.

  08.03.12
• Politics Survey

  Are you being served?

  In our latest Big Society blog, Debbie Lee Chan reflects on how best to measure perceptions of social integration and community cohesion.

  08.03.12
• Politics Survey

  Will your innovation sink or swim?

  Don't embark on innovation without first understanding your market, writes Jonathan Weeks, director, Ipsos Marketing in Brand Republic.

  08.03.12

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Politics Survey

  A New Poster Girl. Or Boy.

  Louise Brice blogs in MediaWeek on facial recognition in advertising and what consumers perceive as true innovation.

  08.03.12
• Public opinion Publication

  Are you being served?

  The LGA and the London Councils Self Improvement Board commissioned Ipsos to undertake this review to help develop a set of questions and accompanying guidance that councils can choose to use in their own local surveys. This document outlines the findings of our review.

  08.03.12
• Politics Survey

  Best Party On Key Issues: Environment

  Q I am going to read out a list of problems facing Britain today. I would like you to tell me whether you think the Conservative party, the Labour party or the Liberal Democrats has the best policies on each problem.

  08.03.12
• Politics Survey

  Mass vs. Class

  Tara Beard-Knowland of Ipsos ASI asks if luxury brands can tell their story to the masses without diluting their brand equity.

  07.03.12
• Politics Survey

  Review of the Alcohol Sponsorship Guidelines for Scotland

  The Scottish Government, in partnership with the Scottish Government Alcohol Industry Partnership (SGAIP), commissioned Ipsos to conduct an independent review of the Alcohol Sponsorship Guidelines for Scotland.

  06.03.12
• Consumers Survey

  Sunday's new Sun gets a warm reception from readers

  Was the launch of the Sunday edition of a title that's been around for 43 years a good idea or not? Rupert Murdoch clearly thought so, but what about the nation as a whole?

  06.03.12