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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Achieving Transformational Leadership

    According to recent media coverage, there is a 'crisis' in the public sector's leadership and management capability. Is this fair criticism or are all public sector organisations being 'tarred with the same brush?' In Ipsos's experience, it's not all bad news.
  • Public opinion Publication

    Youth Aspirations in London

    London Councils commissioned Ipsos to undertake qualitative and quantitative research with Key Stage 4 pupils (aged 14-16) to investigate aspirations in young people. The research finds that most young people are optimistic about their future; more than four in five (82%) pupils say that they feel positive about their future after Year 11.
  • Survey

    Three in five milk buyers say they would never buy milk produced in large indoor dairies

    The results of a recent Ipsos survey, commissioned by the World Society for the Protection of Animals (WSPA) show that three in five (61%) adults across Great Britain who buy milk say they would never buy it produced in large-scale indoor dairy sheds.
  • Consumers Survey

    MediaCT Light Bites: More Good News For Digital Print

    The latest set of National Readership Survey (NRS) results published on 27 August shows that the nation is increasingly embracing technology and the digital world.
  • Politics Survey

    Local Authority Chief Executives and Finance Directors Survey 2010

    Survey of Scotland's 32 local authority Chief Executives and Finance Directors
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    The Rise and Rise of Digital Music

    This Thought Piece explores how the music industry brought about this change, whether it spells an end to piracy and its impact on the physical retailer. Furthermore what, if any, lessons can other providers of digital content learn from the experience of the music sector?
  • Politics Survey

    Tactical voting can still occur under the Alternative Vote

    Dr Roger Mortimore, head of political research at Ipsos, explains that the Alternative Vote system would not mean the end of tactical voting.
  • Politics Survey

    Parenting in Scotland - 2010

    Ipsos was commissioned by Parenting Across Scotland to undertake a national survey of parents. The survey explored parents' experiences and views of a range of parenting issues, such as childcare and family spending.
  • Politics Survey

    Optimism in the Scottish and UK economies falls

    Scottish people are deeply concerned about economic prospects for Scotland and the UK, according to Ipsos's latest Scottish Public Opinion Monitor.
  • Consumers Survey

    MediaCT Light Bites: Read All About It!

    The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.
  • Survey

    Socio-Political Activism 1971-date

    Q Which of the things on this list, if any, have you done in the last two or three years?