Insights Hub

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• Consumers Publication

  Encouraging Home Broadband Adoption Research Report

  More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.

  16.11.09
• Consumers Publication

  `Smarter' Ads on Digital TV

  Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.

  09.11.09
• War/Terrorism Survey

  Two Minute Silence as important as ever, say Britons

  An Ipsos survey for The Royal British Legion shows that 94% of the public said that it is important to continue observing the Silence despite the deaths this year of the last remaining British veterans to have seen active service in the First World War.

  09.11.09
• Public opinion Publication

  Trust in Doctors 2009

  This report presents the findings of a survey conducted by Ipsos on behalf of the Royal College of Physicians (RCP). The main objective of this survey was to examine the level of public trust in a variety of professions and types of people, including doctors.

  05.11.09
• Customer Satsisfaction Publication

  Getting the Basics Right? - Customer Service in Britain today

  For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).

  05.11.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Public opinion Publication

  Teachers Omnibus Flyer 2009

  A 4-page flyer describing Ipsos's Teachers Omnibus and its schedule for 2009

  02.11.09
• Public opinion Publication

  Young People Omnibus Flyer 2009

  A 4-page flyer on Ipsos's Young People Omnibus

  02.11.09
• Gender Survey

  Equal Pay survey for The Fawcett Society / UNISON

  Ipsos's survey for the Fawcett Society and UNISON shows that two in five people (40%) agree that in Britain, men and women on the whole receive equal pay for doing jobs of equal value, while just over half (52%) disagree. Men are more likely than women to believe that men and women receive equal pay (48% of men agree, compared to 32% of women).

  30.10.09
• Consumers Publication

  Sensational F1 Continues

  Simon Lincoln, sponsorship expert at Ipsos, talks about the impact and the trends in brand associations with Formula One.

  29.10.09
• Market Research Publication

  Creativity in Qual

  Simon Riley, Research Director at Ipsos, talks about the Creativity in Qual and presents a personal list of forms of creative collaboration.

  29.10.09
• Investors Survey

  Ethical purchasing squeezed by recession, but companies will continue to invest in CR

  As the economy continues to dominate public concerns, Ipsos research shows the importance of company responsibility in people's purchasing has declined sharply this year.

  28.10.09