Insights Hub

All content

• Market Research Publication

  Retail Checkout Flyer

  An introduction to Ipsos retail and shopper team's methods to address pre-lauch issues.

  01.12.08
• Investors Survey

  Checkout launched to help manufacturers test their new products

  Ipsos launched Checkout today as the latest addition to its suite of shopper research solutions.

  21.11.08
• Politics Survey

  Issues Index November 2008

  Ipsos's monthly Issues Index (conducted face-to-face monthly of c. 1,000 British adults age 18+) shows that the economy remains at the top of the list of public concerns. In fact, for the second month in a row, Ipsos has recorded our highest-ever rating for the economy, with more than three in five (62%) of the public rating it as one of the most important issues facing Britain, and increase of four points from last month.

  21.11.08
• Investors Survey

  Shoppers Support Paying for Plastic Bags

  Shoppers Supporta Paying for Plastic Bags

  19.11.08
• Politics Survey

  Ipsos Political Monitor November 2008

  Conservatives Down to 3 Point Lead Over Labour
  
  Ipsos's November Political Monitor (carried out by telephone between 14-16 November 2008 among 1,002 adults age 18 and over) shows that among those absolutely certain to vote, the Conservative Party share has dropped five points to 40% and the Labour Party share has increased seven points to 37%.

  18.11.08

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Consumers Publication

  Digital delivers

  In the past year, Ipsos ASI has evaluated over 100
  digital communications using Ipsos ASI's holistic
  360 tools. What have we learned in that time?
  And what questions should you as a marketer
  ask yourself when assessing your digital and
  online advertising strategies?

  17.11.08
• Survey

  Rough Sleeping in a Recession

  Ipsos conducted this study on behalf of St Mungo's. The study investigates the impact of the current recession, in particular in terms of fears relating to homelessness.

  14.11.08
• Market Research Publication

  Understanding Shoppers Flyer

  How Ipsos research uncovers the motivations and behaviour of shoppers in the UK and around the world.

  01.11.08
• Consumers Publication

  Mediator

  An introduction to Mediator, a product designed by Ipsos to take the burden of setting-up, balancing, running and administering an online panel away from the you.

  01.11.08
• Consumers Publication

  Thoughtpiece - Trust in Online Research

  An overview of online research and potential pitfalls to avoid.

  01.11.08
• Politics Survey

  US elections; the fat lady's just got up to sing

  Sir Robert Worcester's analysis of the US presidential election campaign.

  31.10.08