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• Consumers Publication

  The wrong celeb may kill your brand before it's lived...

  This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.

  19.04.09
• Investors Survey

  Wimbledon campaign an ace for Evian thanks to Ipsos ASI research

  Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.

  07.04.09
• Public opinion Publication

  The Ipsos Global @dvisor

  Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.

  01.04.09
• Consumers Publication

  Thoughtpiece - The Technological Evolution

  A look at how new technologies are influencing each other, the consumer, and research techniques.

  01.04.09
• Public opinion Publication

  Young People Omnibus 2009 Wave 15

  Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).

  01.04.09

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Faith & Religion Survey

  Muslim Women Survey

  Ipsos conducted this study on behalf of the Equality and Human Rights Commission. The study investigates the views and attitudes of Muslim women, in particular, attitudes towards work, barriers to progression, religious practice at work and future aspirations.

  25.03.09
• Investors Survey

  Ipsos Group report continued growth in 2008 supported by strong UK performance

  Supported by a strong performance from Ipsos in the UK, Ipsos Group has published its 2008 results showing organic growth of 7.8% and an operating margin of 10%.

  18.03.09
• Politics Survey

  Ipsos Political Monitor, March 2009

  Ipsos's March Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by ten points.

  17.03.09
• Politics Survey

  Scottish Environmental Attitudes and Behaviour Survey 2008 (SEABS '08)

  The Scottish Government commissioned a nationally representative survey of just over 3000 adults in Scotland to explore attitudes to the environment, patterns of behaviour and behavioural barriers.

  12.03.09
• Investors Survey

  Ipsos launches Reputation Council to monitor key issues in a volatile economic climate

  Ipsos's Reputation Centre has assembled some of Europe's most senior corporate communicators to form the Reputation Council.

  11.03.09
• Consumers Publication

  Nostalgic for nostalgia

  Nostalgia comes back successfully in 2009 advertising campaigns

  10.03.09