Insights Hub

All content

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  Cultural Insights Survey

  Friends, Romans, Britons – Rome is still among us!

  An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?

  22.09.23
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  Politics Survey

  Public split on whether announcement to delay/cancel Net Zero policies was right or wrong

  But trust in the Conservatives on climate change and to reduce cost of living remains low.

  22.09.23
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  Podcasts Survey

  The Ipsos UK Podcast

  Welcome to Ipsos's UK Podcast - a podcast covering our latest market research and insights into life, business and society in the UK. Subscribe below.

  20.09.23
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  Political Monitor Survey

  Almost 9 in 10 say Britain needs a fresh team of leaders

  The latest Ipsos Political Monitor has found almost 9 in 10 say Britain needs a fresh team of leaders.

  19.09.23
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  Advertising Publication

  Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success

  In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.

  18.09.23

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

  Subscribe

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  Online Research Survey

  Understanding experiences of minority beliefs

  Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.

  18.09.23
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  Scotland Survey

  Half of Scots expect positive energy security impacts from new North Sea oil and gas drilling licences

  Scottish public support for improving the energy efficiency of homes and businesses and investing in renewables is higher than it is in Great Britain as a whole, according to new Ipsos polling in Scotland.

  18.09.23
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  Infrastructure Survey

  British public say roads and public buildings are priorities for infrastructure investment

  New Ipsos polling explores public attitudes to Britain’s infrastructure in general and who is considered to blame for recent school closures due to RAAC concerns.

  14.09.23
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  Business Survey

  Perceptions of businesses’ focus on economic challenges vs climate change

  A new Ipsos survey commissioned by Mars reveals how the public views the balance business needs to strike between addressing economic challenges and tackling climate change.

  14.09.23
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  Artificial Intelligence (AI) Publication

  Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

  In this white paper we explore how generative AI can be used within qualitative research.

  12.09.23
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  Immigration Survey

  Dissatisfaction with government on immigration at highest level since 2015

  Two-thirds of the public are dissatisfied with the way the Government is dealing with immigration, according to the Immigration Attitudes Tracker from Ipsos and British Future.

  12.09.23