Insights Hub

All content

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  Marketing Publication

  The Power of Culture

  Cultural insight increasingly offers clues and explains behaviour in a way other forms of analysis can miss or overlook. Culture is everywhere - it shapes how we dress, how we vote and the way we view the world. Culture guides our behaviours, values and perceptions.

  10.06.18
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  Digital Publication

  Attention 2.0: Viewability with Brand Impact

  The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).

  07.06.18
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  Ethnography Publication

  Rules for the perfect gift

  ‘Gifting’ is not a new concept in Marketing, but continues to be an important one. Whenever anyone gives a gift, they are expecting something in return - an appreciation perhaps, or a shared bonding moment. This is the principle of reciprocity

  04.06.18
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  Evaluations Publication

  Evaluation of prisoner learning: initial impacts and delivery

  The aim of this Ipsos research for the Ministry of Justice was a process and impact evaluation of prisoner education

  24.05.18
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  Market Research Publication

  Ipsos Research Highlights - May 2018

  Ipsos's Research Highlights for May 2018 includes concern about crime reaches a seven year high in Britain, global optimism and the NHS at 70.

  22.05.18

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Audience Measurement Publication

  PAMCo: The Components Behind A World-Leading Audience Measurement Solution

  PAMCo’s innovative methodology combines data from three sources to provide an overall picture of publisher audiences across print and digital platforms.

  21.05.18
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  Society Publication

  What worried the world in 2017?

  Every month across the year, our What Worries the World survey series has asked an online sample of over 18,000 citizens in 26 core countries about the biggest worries for their nation, presenting them with a list of 17 concerns ranging from crime and violence to childhood obesity.

  18.05.18
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  Evaluations Publication

  Liverpool Waves of Hope evaluation: year 3 report

  An evaluation of the third year of Liverpool Waves of Hope, a project in Liverpool which provides support for people with multiple and complex needs in the areas of substance misuse, mental health, homelessness and offending.

  10.05.18
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  Digital Publication

  Basic Digital Skills UK Report 2018

  Findings for the Lloyds Bank UK Consumer Digital Index 2018

  10.05.18
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  Shopper Publication

  Ipsos Views: The evolution of shopper behaviour

  Shopper behaviour is evolving: Stuart Wood reveals the the 5 key factors behind this in our latest Ipsos Views thoughtpiece.

  09.05.18
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  Innovation Publication

  Shakespeare still shocks - even in Virtual Reality

  Ipsos and The Royal Shakespeare Company partnered on an innovative programme of research to explore the emotional engagement of theatre, live to cinema and a virtual reality experience when watching a performance of Titus Andronicus - Shakespeare’s bloodiest play.

  02.05.18