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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Healthcare Survey

    Patients continue to struggle with NHS admin

    Ipsos polling for the King’s Fund, National Voices and Healthwatch England reveals that two in three patients (66%) have experienced at least one NHS admin problem in the last year (for themselves or someone they care for) such as lost test results, inability to change or cancel appointments, or receiving incorrect information – showing no change since 2024 (64%).
  • Politics Survey

    Britons expect success for Reform UK and the Greens at upcoming local elections in England

    New data from Ipsos in the UK, taken 27th – 30th March 2026, explores attitudes towards the upcoming local elections in parts of England. Note this data is GB wide, therefore includes respondents who do not have an upcoming local election.
  • Transport Survey

    DfT Transport Technology Tracker

    The Department for Transport (DfT) has commissioned Ipsos to undertake a series of surveys to measure public awareness, attitudes and behaviours in relation to existing and emerging transport technologies.
  • Food & Diet Publication

    FSA consumer survey, conducted by Ipsos, reveals appetite for healthy and sustainable diets

    Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.
  • Politics Survey

    Public opinion hardens against Iran war as economic concerns persist

    New polling data from Ipsos in the UK, conducted 3-7 April 2026 (ahead of the temporary ceasefire), reveals the latest picture in British public opinion towards the conflict between the US, Israel, and Iran and its consequences.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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