Insights Hub

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• Customer Satsisfaction Publication

  Getting Started in Text Analytics

  It is essential to choose the right text analytics tool to meet your research goals. In this thought piece we explore some of the key questions to ask before beginning a text analytics programme.

  01.09.16
• International Publication

  Ipsos Update - August 2016

  A selection of research and thinking from Ipsos teams around the world.

  01.09.16
• Market Research Publication

  Ipsos Research Highlights - August 2016

  Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.

  23.08.16
• Consumers Publication

  The Reality of Rio: Was this really #Apocolympics Now?

  Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?

  19.08.16
• Consumers Publication

  Are Business Executives with big budgets your customers?

  Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.

  15.08.16

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Market Research Publication

  Side-by-Side Social Intelligence

  As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.

  01.08.16
• International Publication

  Ipsos Update - July 2016

  A selection of research and thinking from Ipsos teams around the world.

  29.07.16
• Public opinion Publication

  New survey finds homes with access features have wide appeal among the public

  While the overwhelming majority of the public (84%) say they are satisfied with their current home, the latest Ipsos survey conducted for Habinteg and Papworth Trust found that disabled people are more likely, than the public at large, to say they are dissatisfied - 14% compared to 9% of the public overall.

  29.07.16
• Consumers Publication

  Audience Measurement in the Data Age

  In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.

  27.07.16
• Reputation Publication

  Doing The Right Thing

  This new Ipsos Views white paper written by our Global Reputation Centre explores the benefits of corporate sustainability or social responsibility programs have beyond being a responsible member of the global community.

  22.07.16
• Market Research Publication

  Ipsos Research Highlights - July 2016

  Ipsos's research highlights for July 2016 includes a challenge for our new Prime Minister, consumer confidence has fallen to its lowest point and young people's housing hopes have been dashed.

  18.07.16