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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Data Labs: Putting science at the heart of data

Data Labs: Putting science at the heart of data

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Be Distinctive Britain

Be Distinctive Britain

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All content

  • Media Measurement Publication

    Essential Digital Skills UK 2022

    Following three years of the Essential Digital Skills (EDS) research, Lloyds Banking Group commissioned Ipsos to research the Essential Digital Skills of the UK adult population using a revised EDS framework. Working with the Department for Education, an Advisory Panel was convened to collate thoughts across industry on how the demands for digital capability may have evolved during the last three years. This research is reported alongside the Consumer Digital Index, which measures the digital and financial lives of the UK population.
  • Methodology Publication

    WAPOR 75th Annual Conference 2022

    Andrew Cleary, Director of International Research Methods, is presenting research learnings at the 75th Annual WAPOR Conference. The research outlines how the face-to-face European Working Conditions Survey was developed as telephone survey in response to the pandemic, comparing data quality with the previous survey and drawing key lessons for future research methods.
  • Healthcare Publication

    The Unrealised Potential of Digital Therapeutics in the UK

    A recent Ipsos survey found that 50% of UK adults had, either now or in the past, used some form of health technology. By contrast, only 7% said the same about a tool that could be considered a digital therapeutic (DTx).
  • Politics Survey

    More than 6 in 10 Britons think Matt Hancock wrong to appear on ‘I’m a Celebrity…Get Me Out of Here”

    Around 6 in 10 also believe that Matt Hancock - and other MPs - should resign in order to appear on I'm A Celebrity Get Me Out Of Here according to a new Ipsos poll.
  • Ahead of COP27, Britons want subsidies on environmentally friendly tech while few want higher taxes on non-renewable energy sources

    Brits are most supportive of government subsidies for environmental technology, changing product pricing and incentives for green products/services to reduce climate change in a global Ipsos survey ahead of COP27.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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