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Featured insights & publications

Communication Survey

How the Budget landed online - new Ipsos social media analysis suggests a more low-key reaction than the last two years

New social media analysis from Ipsos Synthesio in the UK, conducted in the run-up and immediate aftermath of the October 2026 Budget, reveals how social media responded to Chancellor John Healey’s first major fiscal event.

03.11.26

Brands Publication

The Race to Christmas

02.11.26

Economy Survey

Despite strong backing for targeted cost-of-living measures, 2 in 3 (67%) lack confidence that the Labour Government’s Budget addresses the long-term economic issues facing the country

31.10.26

Healthcare Publication

Shaping Evidence Strategy in an Evolving JCA Landscape

30.10.26

Political Monitor Survey

Majority of Britons support the UK applying to join the EU

28.10.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

All content

Education Publication

Breakfast Club Early Adopters Research

Ipsos, in partnership with the Behavioural Insights Team and Professor Greta Defeyter, conducted research on the Free Breakfast Clubs Early Adopters scheme, exploring how schools deliver free breakfast clubs and how pupils and families experience the provision.

28.10.26
Polling Survey

From the House of Commons to haunted houses: 4 in 10 Britons find Nigel Farage scariest party leader

Ipsos has been brewing up some spine-chilling findings this Halloween, from the politician Britons find most frightening to which party leader they'd trust to host the ultimate monster mash.

28.10.26
Environment Survey

Arup, the Carbon Trust, Ipsos, and Technopolis to lead major UK trial helping consumers make better use of surplus renewable energy

The £20m trial will test a new approach to cutting renewable energy waste and reducing costs for households.

28.10.26
Economy Survey

Seven in ten (70%) Britons expect Labour to increase personal taxes amid deep economic pessimism

New polling data from Ipsos in the UK, conducted in October 2026, reveals widespread public pessimism regarding the UK's economic trajectory as the Labour Government led by Andy Burnham prepares its fiscal agenda. With immigration (40%), the economy (31%), and inflation (30%) standing as the dominant concerns on the Ipsos Issues Index, the British public displays continued economic pessimism and widespread anticipation of impending tax rises.

27.10.26
Politics Ipsos Voices

What do Brits want from the Budget?

The Chancellor has some tough decisions to make

26.10.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Political Monitor Survey

Labour now lead by 8 points with the Conservatives in second place in latest voting intention polling

New polling data, conducted 15-22nd October 2026, shows Labour taking a 8-point lead over their nearest rival. This time that is the Conservatives rather than Reform UK.

25.10.26
Polling Survey

Nearly 6 in 10 Britons consider the Bayeux Tapestry important to national heritage, but most have only limited knowledge of the artifact's precise history

New polling data from Ipsos in the UK, conducted in collaboration with the British Museum, reveals mixed public sentiment and widespread historical misconceptions amid the Bayeux Tapestry's return to Britain for the first time in nearly 1000 years.

23.10.26
Polling Survey

Brits significantly less fearful than before the Reeves budget but say the state of British economy is just as poor

New polling data from Ipsos in the UK, conducted between 9–13 October 2026, reveals that despite a slight political honeymoon period for Prime Minister Andy Burnham and Chancellor John Healey.

22.10.26
Healthcare Survey

Generational differences in attitudes towards the NHS

New joint analysis from Ipsos and The King's Fund finds younger generations remain committed to the NHS despite being less satisfied with current performance, with the sharpest generational differences emerging around how the health service should be funded.

22.10.26
Retail Ipsos Voices

Christmas gifting searches reveal the real challenge for retailers

From newborns and teachers to Secret Santa and pets, Christmas-gifting online searches reveal the emotional and practical pressures behind gift choices. Here is how retailers can help shoppers find something that feels right.

21.10.26
Customer Experience Ipsos Voices

The Best Venue Teams Aren't Faster. They're More Intentional

As part of Venue Verdict's 20th anniversary, we spoke with commercial and sales leaders representing some of the biggest hospitality groups and brands across Europe, Middle East and Africa to understand what really separates top-performing enquiry teams from the rest.

21.10.26

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