Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
Why Mystery Shopping is a key element of the research toolkit to assess customer interactions and drive improvements.
New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs
Samira Brophy and Fernando Desouches, Director of New Macho, review Nike's new ad for The Drum and find two things to be missing: empathy and the brand.
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
Designing empathetic and meaningful experiences.
Shattering the Stage Gates with Generative AI.
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
What have we learnt from the way the public have engaged with the election online?
In a new Ipsos blog, we analyse how the NHS is being seen in the voters' minds and some of the narratives around the NHS in the debates.
As election day draws nearer, in a new Ipsos blog, we look at voters' attitudes towards immigration and the NHS
