Insights Hub

All content

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  Royal Family & Monarchy Survey

  55% of Britons still prefer a monarchy, but this has fallen to 33 year low as young people become more republican

  Ipsos research carried out earlier this year, with fieldwork 5-11 March 2026, updates our long-term trends on public attitudes towards the monarchy, and shows that while the majority still support the institution, this has fallen to its lowest level since the series started 33 years ago amidst a growing age gap in views.

  19.06.26
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  Politics Survey

  Andy Burnham continues to be the public’s preferred choice to replace Keir Starmer

  New polling data from Ipsos in the UK taken 12th – 16th June 2026, so before the Makerfield by-election, shows that 2 in 3 Britons think Keir Starmer should not lead Labour into the next General Election though they are split on when exactly he should depart.

  19.06.26
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  Sports Survey

  Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

  New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

  18.06.26
• Immigration Survey

  Generational divide in Britain on refugees, with younger people more positive than older generations

  Younger Britons are significantly more positive about refugees than older generations, according to new Ipsos data released for World Refugee Day.

  16.06.26
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  Political Pulse Survey

  Andy Burnham and Wes Streeting’s national favourability ratings fall ahead of the Makerfield by-election

  The latest Ipsos Political Pulse, conducted online between 5-9 June 2026 among 2,247 British adults aged 18+ explores attitudes towards leading UK politicians.

  16.06.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Brexit Survey

  The Brexit vote 10 years on: study shows desire for closer EU relationship - but trade-offs temper rush to rejoin

  The research, by Ipsos, the Policy Institute at King’s College London, and UK in a Changing Europe, compares attitudes today with those in 2016 and at various points since, as well as revealing public opinion on the future shape of the UK-EU relationship and how different policy pledges on the EU could help or hinder the Labour government’s chances at the next general election.

  12.06.26
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  Healthcare Survey

  Public Knowledge of Blood Types Low in Great Britain

  New polling data from Ipsos shows that a majority of people across Great Britain do not know their own blood type, while widespread misconceptions exist regarding the specific rules and eligibility criteria for blood donation.

  12.06.26
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  Education Publication

  Research on the national rollout of free breakfast clubs

  The Department for Education has commissioned an independent evaluation of the national rollout of free and universal breakfast clubs. This page provides information for schools and parents/carers about the research, why it matters and what taking part may involve.

  12.06.26
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  European Union Survey

  10 years on from the Brexit vote, a majority of Britons would vote to apply to rejoin the EU

  58% of likely voters in a hypothetical future referendum would back rejoining the bloc, with almost half (49%) of the public supporting a new referendum after the next General Election.

  08.06.26
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  Scotland Survey

  Labour leadership hopefuls fail to impress Scottish public

  Ipsos’ latest Scottish polling finds a majority of the Scottish public think Keir Starmer should go before the next General Election, but none of his current Labour rivals receives a net positive rating from the Scottish public.

  08.06.26
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  Business Survey

  Economic optimism falls as 7 in 10 businesses report increased costs from Iran war, nearly a third passing on costs to customers

  New Ipsos polling reveals growing economic pessimism and the tangible impact of the Iran conflict on costs, though businesses continue to favour Labour over the Conservatives and Reform on key economic and business policies.

  07.06.26