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Featured insights & publications

Brands Survey

Ipsos Study of 37,000 Gamers Finds In-Game Advertising Significantly Improves Brand Affinity

Ipsos GameTrack (conducted on behalf of Video Games Europe) provides robust evidence that exposure to in-game advertising increases both brand affinity and advertising awareness, demonstrating that virtual gaming environments can create measurable real-world brand impact.

07.08.26

Climate change Survey

3 in 4 Britons (74%) concerned about climate change today following heatwave summer

07.08.26

Public opinion Survey

Over a third of Britons back getting people into work as top welfare priority, as public point to systemic ease and cheating for rise in disability claims

06.08.26

Customer Experience Publication

The Maturity Assessment: Sharpening your CX direction

03.08.26

Politics Survey

Andy Burnham starts his premiership with public expectations for his leadership finely poised

03.08.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Marketing Anchors

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Healthcare Ipsos Voices

Reflecting on the GP Patient Survey webinar 2026: 20 years of measuring patient experience in primary care

On 15 July 2026, Ipsos hosted a webinar discussing the recently published 2026 GP Patient Survey results (GPPS).

30.07.26
Issues Index Survey

Immigration continues as the top concern facing Britain

The July 2026 Ipsos Issues Index shows that immigration continues to be seen as the top issue facing Britain, with the economy in second place and the NHS and inflation both third. Fieldwork took place between 1 and 8 July, before the appointment of Andy Burnham as UK Prime Minister.

29.07.26
Politics Survey

Ipsos Business polling: What businesses think of Burnham and their priorities for the new Government

London, UK: New Ipsos polling of 1,200 senior business decision makers with an annual turnover of £250,000, conducted between 1 July - 16 July 2026.

28.07.26
Politics Survey

3 in 4 Britons anxious over personal cost of living as Andy Burnham takes office

New polling data from Ipsos in the UK, conducted 21-23 July 2026, reveals continued high levels of economic anxiety across the nation as Andy Burnham assumes office as Prime Minister.

24.07.26
Healthcare Publication

Differential Diagnosis

Practical considerations for synthetic data in healthcare market research.

23.07.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Politics Publication

WE BRITISH: From Walkmans to Wi-Fi to What?

Ipsos in the UK’s 2026 Understanding Society, looking at 40 years of trends, what’s changed, what hasn’t and what next for Britain.

22.07.26
Politics Publication

Test your knowledge

Are you the Ultimate Time Traveller? Take our quiz to find out.

22.07.26
Politics Ipsos Voices

Time After Time

Four decades of British society: what's changed, what hasn't and what's next

22.07.26
Politics Survey

Ipsos in the UK: New Prime Minister, same challenge: Britons want change but lack faith in parties' plans

London, UK. Recent polling data from Ipsos in the UK, conducted 3–7 July 2026, reveals widespread public desire for change across key policy areas as Andy Burnham enters Downing Street as Britain’s seventh Prime Minister in ten years.

20.07.26
Students Survey

2026 National Student Survey Results

Around 360,000 final-year students from universities and colleges across the UK took part in the survey, underlining the continued importance that students place on sharing their experiences and shaping the future of higher education.

20.07.26
Evaluations Survey

Ipsos appointed to conduct evaluation of the UK Government's flagship TechFirst programme

Ipsos UK has been appointed by the Department for Science, Innovation and Technology (DSIT) to conduct evaluation activity for TechFirst, the government's flagship programme to strengthen technology and AI skills across the UK.

20.07.26

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