A global Ipsos study reveals new vehicle owners desire for autonomous functionality in their next vehicle in Europe’s top five markets, US, China and Brazil.
In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.
As the economy and businesses continue to reopen, brands must take steps to ensure consumers feel safe when shopping. With consumer tensions at an all-time high, organisations might only get one chance to get this right. Ipsos’ Consumer Health and Safety Index is here to help.
In a world of social distancing and heightened health concern, it is critical that brands deliver an experience which takes responsibility for the wellbeing of their customers and employees. Delivering a standout customer experience during the crisis will inform consumer behaviour throughout – and perhaps long after – the outbreak. Here is how Ipsos can help.
Looking ahead to Black Friday, which falls on November 29th this year, our new white paper takes us on a tour of the history of the prominent shopping event, setting out new challenges and how retailers can overcome them, as well as thoughts on the future of Black Friday.
Price comparison sites have been around for a while, but they are still struggling to go beyond insurance. Here, Jamie Talmage explains that while new tech and regulations may bring opportunities, it’s consumer trust that is king.
A retail store is more than just a place from which to buy. A good (or bad) in-store experience can enhance or detract from customers' overall perceptions of your brand. Murray Goodwin from Ipsos’s UK Customer Experience team shares his observations on the role of a physical store.
