Consumption

It’s not just Britain which has had a tumultuous year. Simon Atkinson takes a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to our European neighbours .

How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign

"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.

With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.

Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?

Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?

Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.

In this new Ipsos Views white paper, Andrew Green of Ipsos Connect outlines 10 predictions for the future of audience measurement.

Speed is good when it comes to customer service and beating competition. But it can sometimes be a mixed blessing, writes Andrew Green.