Media

A report on the future of trust in media.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

This article explores the key findings from our Lockdown TV study with Thinkbox to demonstrate the importance of staying close to your audience in order to deliver on their needs.

This is the latest instalment of a series examining the relevance of key pillars of popular culture, from our dedicated team of qualitative media, technology, and cultural experts.

Social media use is linked to belief in COVID-19 myths and breaking lockdown rules according to a new survey by Ipsos and The Policy Institute, King's College London.

Of those who had heard news about the Coronavirus pandemic in the last 7 days, 48% said they feel the BBC is most trustworthy for information about the Coronavirus pandemic. Almost 1 in 10 adults (8%) said Sky News followed by 7% who said ITV News.

Of those adults that follow the news, 62% say that they are most likely to turn to the BBC for news that they trust the most, followed by almost 1 in 10 (8%) saying they would turn to Sky News and 5% saying ITV.

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.