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Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

18.06.26

Healthcare Survey

Belief among Britons in coronavirus myths

Social media use is linked to belief in COVID-19 myths and breaking lockdown rules according to a new survey by Ipsos and The Policy Institute, King's College London.

18.06.20

Trust Survey

BBC most trustworthy for information about the Coronavirus pandemic

Of those who had heard news about the Coronavirus pandemic in the last 7 days, 48% said they feel the BBC is most trustworthy for information about the Coronavirus pandemic. Almost 1 in 10 adults (8%) said Sky News followed by 7% who said ITV News.

22.05.20

Trust Survey

BBC most trusted news source 2020

Of those adults that follow the news, 62% say that they are most likely to turn to the BBC for news that they trust the most, followed by almost 1 in 10 (8%) saying they would turn to Sky News and 5% saying ITV.

22.05.20

Media Survey

Ipsos launches its new creative assessment solution: Creative|Spark on Ipsos.Digital Platform

Ipsos announces the launch of Creative|Spark, its new online solution to evaluate video creative, is live in 16 countries.

20.05.20

Understanding the coronavirus crisis | COVID-19 | Ipsos | Signals

Public Health Publication

Signals #6: Understanding the coronavirus crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

20.05.20

Television Survey

Eurovision Song Contest: 65 years on, poll shows high awareness and viewership within and far beyond Europe

ABBA’s Waterloo is the most popular song in the history of the Eurovision Song contest according to a new multi-country Ipsos poll ahead of Saturday’s TV Eurovision special

16.05.20

Brands Publication

Alexa, Mummy and Me: New opportunities for kids and voice

This thought piece discusses how kids and parents engage with voice technology in the home and what opportunities this presents for brands both during and post the COVID-19 lockdown.

27.04.20