2022 Holiday Insights Calendar

What happens when you host a Super Bowl party and equip the football fans with biometric technology capturing their emotional reactions in real time?

During this on demand webinar we illustrate how immersions, which leverage behavioral science and ethnographic principles, offer a glimpse into consumers’ real life.

In this podcast and subsequent report, we learn more about a recent pop-up community study conducted by Ipsos for IBM iX exploring how technology influences human connectedness.

There is irrefutable evidence that communities progress when women have influence over financial decision-making.

If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations. In the U.S., hockey takes the silver. In Canada those ranks are reversed. Canadians are as…

People are complicated. Ipsos shares examples from recent projects to illustrate the value of considering multiple perspectives when talking to consumers.

Do you know which incidents are critical, which customers are expendable and what the most suitable, cost-effective response or intervention will give your brand a competitive advantage?

One of the greatest parts of brand research is that there is always a little bit more to the story than the data first suggests.

Can marketers use Byron Sharp’s principles to help them launch successful innovations?

A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.