Insights Hub

All content

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  Society Publication

  Is Party ID the only ID?

  We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.

  01.18.21
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  Society Publication

  What we agree on in America’s path forward

  Do Republicans and Democrats agree on anything these days?

  01.18.21
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  Brands Publication

  The Creative Powers of Holiday Advertising

  How did brands do in 2020? We explore the power of distinctive assets, drama, context, simplicity and the brand’s role!

  01.11.21
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  Public opinion Publication

  The power of research panels

  Ipsos has invested in a global network of online access research for the past 20 years to deliver the highest standard of research insights.

  01.08.21
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  Ipsos Update Publication

  Ipsos Update - January 2021

  Our first research round-up of the year reflects back on 2020, and looks forward at the year ahead. Featured topics include vaccines, behaviour change, food trends and look at the local story in a selection of countries.

  01.01.21

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Publication

  Shifting context, shifting priorities

  Time for a strategic reset?

  12.31.20
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  Coronavirus Publication

  Global predictions for 2021

  After a 2020 that is rated as the worst year for some time, people around the world are looking forward to 2021 for their country, their families and themselves.

  12.29.20
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  Brands Publication

  #2020: 8 Social Insights That Defined an Extraordinary Year

  In a chaotic and unpredictable era, eight themes show how people adjusted to multiple crises in 2020 and offer valuable clues about the role brands can play.

  12.18.20
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  Coronavirus Publication

  A third of Americans expect to keep working from home after the COVID-19 vaccine rolls out

  We are getting a clearer picture of the future of work as the vaccine signals a massive shift in the pandemic fight.

  12.16.20
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  COVID-19 Publication

  What a difference a year makes

  Our latest Thought Starter compares Americans’ expectations for 2020 (pre-Covid, racial unrest, political strife) against what was, and our outlook for 2021.

  12.15.20
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  Society Publication

  Americans agree 2020 was bad. Here’s who had it worst.

  Ipsos asked Americans to rank 2020 on a scale of 1-10. Here’s what they said.

  12.11.20